--- a/sdi/events.py	Fri Sep 03 16:37:03 2010 +0530
+++ b/sdi/events.py	Tue Nov 09 12:02:42 2010 +0530
@@ -269,3 +269,74 @@
     for emails in to_emails:
         send_mail(subject, message, "sagedays@fossee.in", emails)
 
+
+def mail_cust_invi(to_emails):
+    """ send the custom invitation email to given email addresses.
+    """
+
+    subject = "SciPy 2010 Call for Papers & Participation"
+
+    message = """
+==========================================
+SciPy 2010 Call for Papers & Participation
+==========================================
+
+The second SciPy India Conference <http://scipy.in> will be held
+from December 13th to 18th, 2010 at IIIT-Hyderabad
+<http://www.iiit.ac.in/>.
+
+At this conference, novel applications and breakthroughs made in the
+pursuit of science using Python are presented.  Attended by leading
+figures from both academia and industry, it is an excellent
+opportunity to experience the cutting edge of scientific software
+development.
+
+The conference is followed by two days of tutorials and a code sprint,
+during which community experts provide training on several scientific
+Python packages.
+
+We invite you to take part by submitting a talk abstract or register
+as a participant on the conference website at:
+
+http://scipy.in
+
+Talk/Paper Submission
+=====================
+
+We solicit talks and accompanying papers (either formal academic or
+magazine-style articles) that discuss topics regarding scientific
+computing using Python, including applications, teaching, development
+and research.  Papers are included in the peer-reviewed conference
+proceedings, published online.
+
+Please note that submissions primarily aimed at the promotion of a
+commercial product or service will not be considered.
+
+Important Dates
+===============
+
+Wednesday, Nov. 10: Abstracts Due
+Monday, Nov. 15: Schedule announced
+Sunday, Dec. 05: Proceedings paper submission due
+Monday-Tuesday, Dec. 13-14: Conference
+Wednesday-Friday, Dec. 15-17: Tutorials/Sprints
+Saturday, Dec. 18: Sprints
+
+Organizers
+==========
+
+* Jarrod Millman, Neuroscience Institute, UC Berkeley, USA (Conference Co-Chair)
+* Prabhu Ramachandran, Department of Aerospace Engineering, IIT
+Bombay, India (Conference Co-Chair)
+* FOSSEE Team
+
+--
+Scipy India Team,
+FOSSEE, IIT Bombay.
+
+www.scipy.in
+"""
+
+    for emails in to_emails:
+        send_mail(subject, message, "info@scipy.in", emails)
+