diff -r 64fa3cf03b4e -r 85a57ba6f6fa app/soc/models/role.py
--- a/app/soc/models/role.py	Fri Mar 20 21:11:23 2009 +0000
+++ b/app/soc/models/role.py	Fri Mar 20 21:16:15 2009 +0000
@@ -227,6 +227,8 @@
       verbose_name=ugettext('Phone Number'))
   phone.help_text = ugettext(
       'include complete international calling number with country code')
+  phone.example_text = ugettext(
+      "e.g. 1650253000 for Google's Corp HQ number in the United States")
   phone.group = ugettext("2. Contact Info (Private)")
 
   #: field storing whether the User has agreed to publish his location